West Coast Slow Ride Comp!

Take a second to check out New Belgium‘s most excited summer-time promo:

Rugged canyons, crystal clear lakes, grassy meadows, trout-filled streams, fresh pine forests, brilliant star-filled skies – they all await you in the picturesque Feather River Canyon and Plumas County. Located in northeastern California, where the Sierra Nevada and Cascade mountain ranges meet, Plumas County boasts more than 100 lakes, 1,000 miles of rivers and streams and more than one million acres of natural forest. This is the serene setting of one of New Belgium’s favorite music festivals in Northern California, High Sierra Music Festival!

Let the good times ensue at High Sierra Music Festival’s 25th Anniversary celebration this summer! With a mix of old faves and new talent gracing multiple stages throughout the weekend as well as daily dose of music workshops, yoga, outdoor play shops, art and craft fairs, beer and wine festival and of course, cold, delicious craft beer…there will be a little something for everyone! We wouldn’t dream of sending you out into this weekend of musical wonderment and camping underprepared, so one lucky adventurer and a friend will also be pampered with a huge pile of gear from our partners! You’ll be travelling in style with a full camp setup from TICLA, because you gotta be comfy and cozy at camp; a full camp kit from Stanley, because you’ll need handsome, sturdy storage for your foods and bevs; an ENO DoubleNest hammock to help you & your partner kick back and relax while you take in the tunes;  a Yakima rack for your vehicle, because you’ll need a way to transport your 2 new Fat Tire Cruiser Bikes (yeah, that’s right, TWO) to pedal around camp! Sounds dreamy, right?

HOW TO PLAY: New Belgium get you there and back, but you’ve gotta show us that you’re up for the adventure. Tag your best travel or adventure pics with #WestCoastSlowRide, starting March 1, 2015, and our esteemed jury will select our favorite shot on March 31, 2015. The winner and a friend will stake a claim on this embarrassment of riches plus a hootenanny of a trip to one of the best music festivals in the west!

Be sure to read the Official Rules, & above all, please be 21+.

Event Date:  July 2-5, 2015