ENO and Betabrand hit the Disco with Groovy New Moves (Hammocks)

Nat

Is it a space worm? Is it a sparkling oversized burrito? Is it a shiny, glamorous cocoon? No, it’s theDisco Hammock from Eagles Nest Outfitters, in conjunction with online clothing communityBetabrand.

A year in the making, the adapted DoubleNest is constructed from Betabrand’s home-grown disconium – an absurdly shiny material created specifically for the lifestyle company – with ENO’s industry-leading hammock pattern. A true collaborative effort, the idea was originally conceived by Robbie Wiedie, Betabrand’s Community Manager, through their Disco Open Source Project, and given life by ENO’s Head Developer, James Frinak.

“I was first introduced to ENO hammocks while working for the Forest Service as a wildland firefighter,” said Wiedie. “There was something enamoring to the thought of wrapping myself up like a hanging space work in complete juxtaposition to the natural surroundings of the woods.”

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The juncture will be the first partnership for ENO with a lifestyle clothing company, and the co-branded Disco Hammock emits a different (sparkly) vibe from their other predominantly outdoors-focused in-line products.

“In general, outdoor gear is so utilitarian it doesn’t give us the opportunity for playful and whimsy products,” said Frinak. “The Disco Hammock is exciting because it brings together utility with everyone’s favorite part of the late 70’s.”

A first limited run of Disco Hammocks will be made and sold solely on Betabrand’s Think Tank, a space designated for the development of fantastic ideas, from Thursday April 3. In addition, there are hopes to expand the Disco Hammock concept out to the festival scene in August 2014.

The Disco Hammock shares all the same qualities of ENO’s traditional DoubleNest Hammock – room for two, a 400lb capacity, triple stitched seams, aluminum wiregate carabiners, and an attached compression stuff sack – but is slightly heavier on the scales. It retails for $108 with early-bird specials.

ABOUT ENO

Eagles Nest Outfitters, the brain child of brothers Peter and Paul Pinholster, was founded in the summer of 1999. Growing steadily from a two-man, one-van operation, to the leading provider of ingeniously crafted parachute hammocks and outdoor accessories, the company offers the highest quality relaxation products for adventure travelers and outdoors lovers everywhere. ENO products are sold in over 1500 retail locations in 10 countries, and online at www.enonation.com

ABOUT BETA BRAND

Betabrand is an online clothing community, based in San Francisco. We design, manufacture, and release new products nonstop. Brand-new ideas spring to life on our site every day. Our fans co-design and crowdfund them into existence in a matter of weeks. Our customers are our models. Our customers are our designers. Our customers are helping us build a brand unlike any other.

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